Hair Relaxer sales declined?

@curlyrEVOLution fact:
"Hair relaxer sales decline 26% over the past five years" reports Mintel

"The natural hair trend is driving an increase in sales of styling products such as styling moisturizers, setting lotions, curl creams, pomades, etc., but the increase has caused the relaxer segment to decline in sales," says Tonya Roberts, multicultural analyst at Mintel. "A look at expenditures from 2008-2013 shows steady growth in the Black haircare category for all categories except relaxers/perms."

If you are into numbers read this article: http://www.digitaljournal.com/pr/1449642

Natural hair is NOT a trend it's here to stay! 

The Recession has brought about a change in the beauty industry

Change

Definition: to make different, alter or transform

We've all noticed one thing or another that has changed over the past year due to the recession. I've noticed how the recession has changed my income behind the chair. A few of my clients have lost their jobs this year.  But, they still need their hair cut and

colored.  Do I let them walk out the door without any alternatives?  Do I risk never seeing them again? NO!

My encouragement to other hairstylists in the industry has been to be more creative with their service offerings until we see the economy turn around a bit.... discounting their services or hosting something like discounted Haircuts for Career Day.

This may inspire them to go on that job interview with the confidence they need to get that next job.  Otherwise, the alternative is they may never get a foot in the

door with a bad hair day! Not only will you feel fulfilled by giving back to your community during this tough economy, but your client will always remember that moment

you helped to transform their life.

Beauty Tip:  Be the change behind the chair and you will make a difference in someones life. 

Color Cut and Style by

Danielle Green

Hair Dressing Master

Las Vegas, NV