"Hair relaxer sales decline 26% over the past five years" reports Mintel
"The natural hair trend is driving an increase in sales of styling products such as styling moisturizers, setting lotions, curl creams, pomades, etc., but the increase has caused the relaxer segment to decline in sales," says Tonya Roberts, multicultural analyst at Mintel. "A look at expenditures from 2008-2013 shows steady growth in the Black haircare category for all categories except relaxers/perms."
If you are into numbers read this article: http://www.digitaljournal.com/pr/1449642
Natural hair is NOT a trend it's here to stay!