A few of the major companies that I have trained with are Aveda, Redken, L'oreal, Paul Mitchell, and Toni & Guy. Taking advanced or continuing education allows me to stay current with the latest trends in the industry. After hours, I watch dozens professional hair cutting demo's on Youtube and subscriptions to Fashion Week and behind the scenes footage. It makes my business more marketable, me more relevant and provides me with the necessary confidence to provide the perfect experience for each client that sits in my chair.
The next time you see your stylist, ask him or her when was the last time they took any classes and what was it for. If you see your stylist once a month or bi monthly then this conversation should be initiated by him or her. I'm always excited to share what I've learned or the latest trends in fashion.
Not only because of the education but the experience. Priceless!
Education drives my business.